Q&A with Boston Corporate Event Planner Timothy Seeberg
Meet Timothy Seeberg, Director of Major Events at BG Events & Catering
Experience, creativity and a meticulous attention to detail are a few of the qualities that our Boston catering team is trusted to deliver. But honors like Boston Business Journal’s Top 25 Boston Event Planners and Boston.com’s A-List Top 5 Wedding Caterers suggest there is even more expertise and passion behind this catering company.
The BG staff works together—and with local venues and partners—to deliver a complete experience. We grow as a team and proud member of the International Caterers Association and International Live Events Association, but we also want to recognize the individuals who make it all happen. Today, we want to shine the spotlight on Timothy Seeberg—one of the exceptional Boston event planners that we’ve been lucky to have since 2010.
How did you get into event planning?
I actually started in the kitchen! In fact, my passion for cooking and entertaining took me to Le Cordon Bleu, where I studied culinary arts. But I must tell you, although adding my personal touch to dishes is fun, what I love even more is working with the personality, dreams and styles of clients. I missed the interaction with them—being at the ground roots of their event vision. That’s why now you’ll find me at the front as an event planner.
Why do you love planning corporate events?
Boston corporate events are my chance to make clients look like rock stars. I get great satisfaction from bringing an initial thought or concept into an exceptional event. Corporate clients tend to have big expectations, and the thrill of surpassing those never gets old.
What are some of the unique details that you like to incorporate into a corporate event?
Raw bars! There is nothing more “Boston” than a selection of East Coast oysters. But any time I get to use familiar ingredients in unique and innovative ways is a real treat. For example, we put a fun twist on the classic caprese salad by using roasted butternut squash instead of tomatoes, smoking the cheese in a chamber and then letting guests choose from a variety of seasonal toppings.
What are your favorite Boston event trends?
I am finding that recent top events are the result of creative minds that think modern and simple while knowing they can customize and think outside of the box to match any style. For example, petite mini vegetables can replace traditional floral centerpieces and also serve as an amuse bouche. Who would have thought that something as simple as seasonal ingredients could help create a beautiful Boston event?
What are your favorite menu items for a corporate event?
Because they are cost-effective and bursting with flavor, I love to incorporate seasonal ingredients and trends into custom menus. I like to prove that Boston catering prices within your budget can deliver more than you might have thought! One of the best examples of this comes in the form of short plate bars. These tapas-style small plates allow guests to try many of my favorite dishes, like:
- Beef au poivre: rosemary pomme purée
- Chicken paillard: lemon arugula salad
- Lobster and mascarpone arancini: roasted red pepper sauce
- Truffle and porcini flan: mushroom ragu parmesan cheese
- Orecchiette pasta: cherry tomatoes, mozzarella, basil, garlic lemon sauce
What continuing education do you engage in to stay on top of current event trends?
The Boston catering services and culinary scene are my world—my passion. It is hard to go a day without being inspired by Boston’s newest restaurants and culinary artists. I love bringing these ideas and those of our whole Boston catering company to the annual Catersource event. Here, professionals from all over the world come together to share ideas and gather excitement for another great year in our field.
What are your favorite corporate planning tools?
All seated is my right-hand man for creating interactive floor plans. This event planning collaboration tool helps me design and share a structure that promotes the ideal event flow and atmosphere.
What are your favorite Boston venues and why?
9OFS provides exceptional flexibility and variety that allows us to customize to the greatest extent. This makes my job—bringing event visions to life—easy. The outdoor elevated urban garden, modern loft space and plenty of transitional areas provide all the options we need to meet even the most unique event goals.
What is the most creative idea you’ve recently seen at Boston events?
The display of chocolate terrariums we brought to a Boston holiday party was simply amazing. Everything in the glass cloche was edible—creating a delicious and attractive dessert that reflected the creativity that top Boston catering companies are known to deliver.
What seemingly small detail can make a big impact at a corporate event?
Where you place the bar matters more than most people realize. Why? When people enter an event, they typically go right to the bar. So its location has a huge impact on the flow and guests’ ability to mix and mingle. Something as simple as a stationary hors d’oeuvre or specialty cocktail holds the power to attract and engage guests.
How can you personalize a corporate event in an easy, cost-effective way?
LCD signage is an affordable way to customize, light and decorate your Boston corporate event. For example, we can design interactive signage to call guests to our dynamic food stations. And for an added benefit, we can even incorporate your company brand. Just one way our event planners increase value and reduce costs—taking the stress out of event planning.
If you would like to work with our expert Boston event planners to find creative and affordable ways to make your event vision come to life,
If you would like to work with our expert Boston event planners to find creative and affordable ways to make your event vision come to life, contact us online or give us a call at (617) 581-1150.
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Devora is the Director of Sales at BG Events & Catering.