About Us
Devora Millman, Director of Sales at BG Events & Catering
Devora Millman
Aug 1, 2013

Beach Housewarming Party: A Branded Experience for Sperry Top-Sider Boston Store Opening

The opening of the new Sperry store here in Boston called for a huge celebration, and not just any celebration would do.  Our client wanted the whole event, catering and all, to align with its famous Sperry brand’s reputation.

But just what did that mean?  It meant we got to brand the entire housewarming party experience!  Our BG team had a ton of fun partnering with Sperry and brainstorming to create the perfect branded party.

Beach Housewarming Party: A Branded Experience for Sperry Store Opening

First, we nailed down the theme, which was an easy one since Sperry is well-known for their comfortable, stylish and beachy shoes.  The theme was “beach” from the start.


Our BG team dressed in the Sperry beachside look, complete with khaki pants, classic brown Sperry shoes and white and blue polo t-shirts.  We certainly looked the part!


Our culinary team put together a seaside spread full of Cape Cod and New England-style cuisine and finger foods.  The food’s presentation was just as stylish and sophisticated as its taste.


The menu included summer gazpacho shooters alongside mini grilled cheese sandwiches and mini lobster rolls served with mayo and celery. We also served mini grilled chicken sliders with pickles, crispy onions and a buttermilk ranch sauce, as well as bacon-wrapped scallops with horseradish aioli.

BG Staff at Boston Sperry Store Opening

Appetizers at Boston Sperry Opening

Mini Lobster Rolls at Sperry Store Opening

themed cupcakes at sperry store opening

Blueberry Panna Cotta Shooters at Boston Sperry Store Opening

Desserts were custom-made mini desserts, including blueberry panna cotta shooters and anchor cupcakes. Each passing tray—and several other elements of the event—were branded with the Sperry logo to reinforce the client’s brand—after all, that brand was the entire reason all were gathered together!

Swag Bag of Sperry Merchandise

All guests went home with a swag bag full of Sperry merchandise.  How generous!

Beach Housewarming Party at Sperry Store Boston

Sperry Top-Sider Event

A photo booth gave guests ample entertainment on the “beach boardwalk” as they roamed around the store floor, ate great beach-inspired food and admired the wonderful merchandise.

The final element of the seaside soiree was the drink menu.  We served New England craft beers, of course, and the specialty cocktail of the evening was a Cape Cod Fizz (recipe included:  vodka, cranberry juice and lime club soda).  Yum!

Devora Millman, Director of Sales at BG Events & Catering
Devora Millman

Devora is the Director of Sales at BG Events & Catering.

Brought to you by BG Events & Catering, Boston area catering and event producers.

About Us

It all started as most events do—with a vision. From the very beginning, we’ve challenged ourselves to go bigger, do better, and create more from less. Every day for us is a new chance to blow your mind with a spectacular new visual setting, a wildly outstanding venue, and a uniquely flavorful and inventive menu. This is the BG Way—working with you, calling on your imagination, and making every event magical. The next great event idea starts here.

We believe there is magic in every event, and there are no limits to where it can be found.

The BG Way

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