Beach Housewarming Party: A Branded Experience for Sperry Top-Sider Boston Store Opening
The opening of the new Sperry store here in Boston called for a huge celebration, and not just any celebration would do. Our client wanted the whole event, catering and all, to align with its famous Sperry brand’s reputation.
But just what did that mean? It meant we got to brand the entire housewarming party experience! Our BG team had a ton of fun partnering with Sperry and brainstorming to create the perfect branded party.
First, we nailed down the theme, which was an easy one since Sperry is well-known for their comfortable, stylish and beachy shoes. The theme was “beach” from the start.
Our BG team dressed in the Sperry beachside look, complete with khaki pants, classic brown Sperry shoes and white and blue polo t-shirts. We certainly looked the part!
Our culinary team put together a seaside spread full of Cape Cod and New England-style cuisine and finger foods. The food’s presentation was just as stylish and sophisticated as its taste.
The menu included summer gazpacho shooters alongside mini grilled cheese sandwiches and mini lobster rolls served with mayo and celery. We also served mini grilled chicken sliders with pickles, crispy onions and a buttermilk ranch sauce, as well as bacon-wrapped scallops with horseradish aioli.
Desserts were custom-made mini desserts, including blueberry panna cotta shooters and anchor cupcakes. Each passing tray—and several other elements of the event—were branded with the Sperry logo to reinforce the client’s brand—after all, that brand was the entire reason all were gathered together!
All guests went home with a swag bag full of Sperry merchandise. How generous!
A photo booth gave guests ample entertainment on the “beach boardwalk” as they roamed around the store floor, ate great beach-inspired food and admired the wonderful merchandise.
The final element of the seaside soiree was the drink menu. We served New England craft beers, of course, and the specialty cocktail of the evening was a Cape Cod Fizz (recipe included: vodka, cranberry juice and lime club soda). Yum!
Devora is the Director of Sales at BG Events & Catering.