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Timothy Seeberg, Senior Event Planner at BG Events & Catering
Timothy Seeberg
Mar 31, 2015

Don’t Forget These 10 Things at Your Next Product Launch

Throwing a product launch party is a lot of fun, but it also requires meticulous planning. The details of your brand or product matter, and so, too, should every element of its launch. We have gathered 10 key items to make sure your event has a memorable and effective introduction to your guests.

Product or Brand Launch Party Checklist

1. Party theme: enhance your new product or brand with a party theme. Weave it into décor, activities, music and food and beverage menu. Also be sure to educate all staff about the message that your company wants to convey.

2. Upbeat music: make sure the launch party music is positive, complements your theme and is not too loud that people can’t hear. The best launch party music keeps the room’s energy up without hindering communication.

3. The Right People: Make sure your message reaches your target audience and have people who will spread the good word. Also, consider the gender balance and invite enough people to fill your venue. To facilitate a launch party that is bustling and creates a buzz continuing long after it ends, include these people on your launch party invitation list:

  • Media: invite journalists, bloggers and other press that will help your product or brand reach its target audience. We also suggest giving them guest invites so they can bring a few friends. This will increase the chance that they attend and likely will do so with a colleague.
  • Industry experts: contact these VIP guests and entice them with the chance to cross promote their own brand.
  • Partners: if you support other companies and individuals, then allow them to do the same for you. From promoting your brand or product launch party to participating in it, this is a win-win proposition.
  • Prospective clients: know your target market and reach out to it with launch party invitations that speed to their needs.
  • Potential investors: more often than not, new brands or products require additional capital. Even if you don’t need funding immediately, it is wise to make these connections.

4. Clever social media: encourage guests to become brand ambassadors with memorable hashtags marked on party materials. We also suggest setting up a fun photo booth with your company’s logo and easy uploading to social media.

5. Full-service catering: consider a full-service caterer that will coordinate your whole event. Then décor, entertainment, food, beverages and all other details are taken care of so your company can focus on doing what it does best. No matter what you include, enhance your evening with these foods and drink ideas:

  • Specialty drinks: offer unique drinks that match your brand’s image and complement your launch party theme. Make sure to offer a variety of beverages in addition to your specialty drink so your guests have an assortment of both alcoholic and non-alcoholic options.
  • Meaningful food: a menu should be carefully thought out and customized to match your brand and the event’s atmosphere. If your company has cultural or ethnic roots, you may choose to highlight these in the menu.

6. Live demos: you want people to fall in love with your product or service. Live demos should be exciting, educational and interactive. When possible, allow attendees to sample your new product or service.

7. Advertise giveaways: raffles and games are great for entertaining and easy to match to your launch party theme. Prizes also entice people to attend your event and stay for the big prize or competition, so advertise them well in advance.

8. Evoke emotion: share your company’s story laced with emotions that allows people to relate and bond with the brand.

9. Swag: everyone likes to take home freebies. From product samples to themed cupcakes, clever swag will reinforce your brand’s image and make guests smile. Swag bags should also include leaflets with product and buying info so attendees act upon their positive emotions.

10. Unforgettable experience: you don’t want attendees to leave the event with nothing to remember; by properly executing our previous nine suggestions, you will make sure your guests end the night in a memorable way.

Launch Party Checklist

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Timothy Seeberg, Senior Event Planner at BG Events & Catering
Timothy Seeberg

Timothy Seeberg is the Director of Major Events at BG.

Brought to you by BG Events & Catering, Boston area catering and event producers.

About Us

It all started as most events do—with a vision. From the very beginning, we’ve challenged ourselves to go bigger, do better, and create more from less. Every day for us is a new chance to blow your mind with a spectacular new visual setting, a wildly outstanding venue, and a uniquely flavorful and inventive menu. This is the BG Way—working with you, calling on your imagination, and making every event magical. The next great event idea starts here.

We believe there is magic in every event, and there are no limits to where it can be found.

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